WHAT IS A COUNTRY BRAND?

A country brand is a marketing strategy used by countries around the world with the objective to be a relevant enterprise at the international market.

The country brand it is focuses on two axes:

Country positioning: It shows attributes that characterize us: our “Pura Vida”, talent, endeavor, ingenuity and specialization.

Country competitiveness: Realizes the promise we make to the world by engaging the business sector with five values: Excellence, Sustainability, Innovation, Social Progress and Costa Rican Origin.

At ADN Datacenters we are now… essential COSTA RICA!